As people’s health consciousness has generally increased, “giving gifts of health” has become the consensus of consumers in this Chinese Lunar New Year. According to JD’s Health Data, the cumulative search volume of health gift boxes on the platform increased by more than 150% month on month, while healthcare products in the categories of immune enhancement, sleep improvement, and bone health being among the top sellers. Also, from the perspective of the users’ consumption preferences, northern consumers prefer sports nutrition, bone health, vitamins, and minerals healthcare products, focusing on strengthening the body and enhancing resistance; southern consumers prefer weight loss, body shaping, and dietary fiber healthcare products, focusing on body management. (Source: sohu)

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