Chinese leading milk powder brand Yili PRO-KIDO announced a strategic cooperation with short video platform Kwai that both parties will mainly focus on the post-90s mother and children group on the short video platform. By fully displaying their advantages and capabilities respectively, Yili and Kwai will work together to build a new brand value system in this “short video era”. During the Spring Festival, Yili PRO-KIDO carried out the “Share RMB 2.1 billion Yuan (USD $330 million) in the Year of Ox” event with Kwai, leveraging Kwai’s mature social system and e-commerce model to maximize its marketing reach. Also, Yili PRO-KIDO exclusively titled the “Supercast” gala of Kwai App, conveying the brand concept of “Chinese Patented Formula”. (Source: chinadaily)

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