Almost all school-age children have been scheduled to take online classes during the past year due to COVID-19 coronavirus. Therefore, “eye care” has become a topic of national concern, and even led to the growth of demands for imported children’s eye care health products. Tmall International data shows that the turnover of children’s eye care health products has increased 10 times in the past year, and the number of imported brands has increased by nearly 100%. Tmall International also revealed that, in the next year, Tmall plans to create 5 children’s nutrition brands over RMB 100 million yuan (USD $15.5 million) and 5 segmented eye care brands over RMB 10 million yuan (USD $1.5 million). (Source:

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