Since 1935, when the lactic acid bacteria drink Yakult was introduced, probiotics began to industrialize, and now, the average annual growth of the probiotics market has exceeded 15% and has received unprecedented attention. Probiotic products can be easily accepted by customers because they cater to consumers’ health needs, constantly enrich product flavors and categories, and often innovate product packaging. The Chinese probiotic market is expected to reach a market size of nearly RMB 90 billion yuan (USD $14 billion) in 2022. As one of the fastest-growing health categories in recent years, probiotics are expected to become the next market of RMB 100 billion yuan (USD 15.5 billion). (Source: baijiahao)

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