Nu Skin, a platform company that is deeply involved in the beauty and health field, has entered into a strategic partnership with Tencent. The strategic partnership with Tencent will introduce more digital marketing and business tools for Nu Skin, such as establishing an official online mall wechat program which is more shareable, optimizing Nu Skin’s “live shopping” section, and providing one-on-one “exclusive service” for customers. In addition, Nu Skin will leverage Tencent’s extensive data system and comprehensive analysis capabilities to conduct accurate analysis and marketing of market and customer characteristics, expand customer acquisition channels, and improve conversion rates, thereby optimizing customers’ journey in Nu Skin. (Source: sohu)

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