Custom vitamin DTC brand LemonBox has closed a multi-million dollar Pre-A round of funding led by Panda VC Fund and followed by Y Combinator. Binbin Weng, founder of LemonBox, said, “Vitamins must be customized, and this is the big trend”. LemonBox’s specific approach is to fill out a health assessment on the LemonBox app to conduct online remote information collection and analysis of the user’s habits and eating habits. By doing so, LemonBox generates an exclusive health report and provides differentiated supplement formulas based on individual physique, telling the user what to eat, why to eat, how to eat, and what not to eat. According to the LemonBox team, the ultimate goal of their app’s algorithmic recommendations is to create an AI nutritionist that is infinitely close to a real person. (Source: FoodTalks)

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