As a well-known brand in the baby food industry, Danone Nutricia’s Essensis 3 brand has always been the champion of Tmall’s 11.11 Global Shopping Sales in the milk powder category. Recently, Danone Nutricia and signed a strategic cooperation agreement on “Super Nutrients Program”. Through deep insight into consumption data, took the lead in proposing “1+1+1” mode as a new trend in the baby food industry, aiming to comprehensively upgrade the baby food industry: “1 portion of main and supplementary food + 1 portion of nutritional supplement + 1 portion of leisure time (baby snack)”, in order to promote the new super growth of baby food industry. (Source:

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