Over the past nine months of the year, 126 investment and financing events have occurred in the domestic food and beverage industry. In terms of the scale of financing, there are 21 large-scale financings of more than RMB 100 million yuan (USD $14.77 million), accounting for 17%; 22 financings of more than RMB 10 millions yuan (USD $1.48 million) , accounting for 17%; and 3 financings of more than USD $10 millions (RMB 67.69 million yuan), accounting for 2%. In terms of locations of the funded brands’ headquarters, it is true that Beijing, Shanghai, Guangzhou, and Shenzhen are ideal places for entrepreneurs in the food and beverage industry.
Among all projects receiving investments, meal replacement products and the catering industry are the most popular categories. For meal replacement products, we found out that oatmeal is still the favored by both entrepreneurs and investors; health online platforms has the advantage of big data; and meal replacements products are gradually recognized as regular meals. For the catering industry, we discovered that local specialties and healthy brands are favored by investors. (Source: FoodInnovation)