Since most of the Chinese population is lactose intolerant, plant protein beverages are ideal substitutes. Meanwhile, data shows that domestic plant protein drinks grew 800% year-on-year in the Tmall channel from January to August this year. Among the plant protein drinks, oats as raw material has natural health benefits, excellent dietary fiber source, and high satiety meal replacement effect, which is an excellent category that can be rapidly developed and popularized in the plant protein drinks market.
OAKIDOKI is devoted into making “Chinese own oat milk”, launching a new product in 2-3 months on average. Hence 2 months after the retail product was officially sold, OAKIDOKI gained the angel round funding of RMB 10 million Yuan (USD $1.48 million) and was expected to accumulate more than RMB 10 million sales in the “Double 11” e-commerce festival. (Source: Sina)