After introducing dietary supplement brand Garden of Life, Nestle has introduced a new health supplement brand to the Chinese market through cross-border e-commerce. Persona, the customized vitamin brand Nestle acquired last year, is now on Tmall and JD.com, and will sell exclusive Essential Vitamin Packs for the Chinese market on both platforms.
Essential Vitamin Packs are multi-functional nutrition packs delivered each month,
aiming at helping relieve stress and promote immunity, sleep, energy and weight management for fitness enthusiasts, pregnant or nursing mothers, men and women, including those over 50 years of age. For the first time, Persona launched a sales model that is suitable for the local Chinese market that consumers can purchase the products without filling in the questionnaire. (Source: Sina)