In the recent Tmall International Children’s Nutrition Super Category Day, a wide range of brands’ overseas flagship stores actively participated, including Childlife, Life-space, Swisse, Culturelle, Ddrops, Nature’s Way Kids Smart, Autili, etc. According to the data, in this Tmall activity, the sale of children’s nutrition partner products on the first Category Day grew 9 times more than average day sales in July, and the category of lactoferrin created the highest one-day turnover in all categories. All brands that participated in the Super Category Day of Children’s Nutrition also achieved good results.
Tmall International addressed that, in addition to traditional marketing, in the field of children’s nutrition, Tmall International will use “Three New” marketing strategy: apply Alibaba digital technology to become an incubator of new categories, new brands and new products, as well as the most comprehensive one-stop online children’s nutrition cross-border e-commerce supply service platform to meet the needs of users from different age groups. (Source: Ebrun)