Increasingly more young generations began to focus on healthy low-calorie diet, the “meal replacement” products, with “easy to eat” and “fast satiety” characteristics, have been widely welcomed by them. According to Tmall’s analysis, Chinese meal replacement market is expected to reach RMB 120 billion yuan (USD $ 17.57 billion) in 2022.
As a result, new entrants continue to enter the meal replacement market. The leading snack company in China, Baicaowei’s “Today’s Energy” collection continues to launch new meal replacement products. PepsiCo is also launching the first meal replacement shakes “Smart Calories” under Quaker in China. Bestore recently announced its new sub-brand “Bestgym”, and released 27 types of meal replacement products. (Source: Nutrition Box)