On September 3, Taobao officially announced an open strategy for live e-commerce: fully opening up live streaming technology and capabilities to allow more small and medium-sized platforms, enterprises, and anchors to share the dividends of the rapid growth of live streaming business.
All partner platforms will have access to Taobao’s product pool, allowing these small and medium-sized platforms to cross the e-commerce barriers and quickly have the ability to broadcast live e-commerce from streaming to payments. Although live e-commerce seems to have exploded in the first half of the year, the future development is still very lucrative when Taobao Live currently only accounts for about 6% of Ali’s total GMV. Therefore, this opening up of Taobao Live will help professionalize and upgrade the entire live-streaming industry. (Source: Shihou.online)