On September 17, GSK Consumer Healthcare announced that it has signed a JBP (Joint Business Plan) with Alibaba Group’s digital marketing platform Alimama to join Alibaba’s “Digital Captain” plan and collaborate across both marketing and business areas.

GSK’s Consumer Healthcare portfolio includes a number of world-renowned brands that are trusted by consumers and professionals, including Sensodyne, Caltrate, Centrum, Voltaren, and many more. According to the agreement, GSK Consumer Healthcare will build an all-round digital ecosystem in the field of health by leveraging the business matrix led by Alimama and integrating Ali Health, Ele.me, Tmall Overseas, and other Ali systems. (Source: Sina)

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