Beijing Tong Ren Tang, a long-established TCM and pharmaceutical company, is targeting young consumers and has opened offline stores in Beijing to sell health supplements. At the casual dining area of the store, it’s worth noting that Tong Ren Tang has launched a series of Chinese and Western combined products, including motherwort rose latte, orange iced Americano coffee, wolfberry latte, licorice latte, Luo Han Guo English coffee, and so forth, with prices ranging from RMB 16-32 yuan (USD $2.29-4.59).
China Business Herald reporter has learned that many established pharmaceutical enterprises are taking a youthful route to launch health food products suitable for young consumers. Thus, it seems that a battle for the market of young consumers has started. (Source: Sina Finance)