“Meetyou”, a menstrual recording App downloaded by over 200 million girls, cooperated with MobTech to release the “2020 Chinese Women’s Health White Paper”, showing that the post-90s generation accounts for more than 40% of the total number of pregnant women.

Huge groups of pregnant and pregnancy-preparing women produce considerable demands for edible nutrition products with a market size expected to exceed RMB 100 billion yuan (USD $14.35 billion) by 2020. According to statistics, folic acid, multivitamin tablets, and DHA are the most popular supplements among pregnant women. (Source: tech.ifeng.cn)

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