The longest-ever GaoKao (Chinese college entrance exam) in 2020 due to pandemic coronavirus will welcome a full wave of compensatory consumption. Therefore, the “post-Gaokao economy” is more significant than ever by bringing a different consumption trend with increase in health products.
After the Gaokao, many students choose to improve health conditions during the summer vacation through working out and supplemental nutritional elements. The data in Jingdong platform from the last two weeks demonstrates that the health products categories of both immune system and sports nutrition are performance exceedingly, with a turnover growth of more than 80%. (Source: ikanchai)