Chinese health products industry has developed into an emerging market with high-speed expansion, which is expected to exceed 450 billion Yuan ($64 billion USD) in 2020. Meanwhile, the “New Healthism” of those born after 1990’s has become a hot topic on the Internet, and the rejuvenation of health products consumers has become a trend. Therefore, research data shows that among the health products purchases, those born after the 90’s accounts for 25 percent of the consumers.

In their world, price versus performance ratio and product quality are no longer their primary considerations, but personalization, consumer feelings, freshness and sense of fashion are their primary consumption motivations. (Source: Lanjinger)

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