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In the first ten hours after Tmall kicked off its mid-year sales, the sales value was up by 50% from a year ago.

Health food also kept a strong growth rate. In the first ten minutes, the sales value was up by 109% from last year. In the first 8 hours, sales value of food-based nutrition products was up by 285% from a year ago. The sales value of healthy tea was up by 102%, and the sales value of bird’s nest health product was up by 121%. Also the general OTC medicines category was up by 127%. (Source:

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