According to, the company’s mid-year sales were boosted by health food purchases of consumers who are born after 1995 and 2000.

The pandemic has raised awareness of health consumption, made vaccine and physical test services star products in this year’s mid-year sales in Tmall.

Among the top 100 products favored by the young consumers, instant bird nest, HPV vaccine, and protein power are the top 3. Other products in the top 10 list are facial mask, health food and herbal tea. The third and fourth tier cities contributed over 70% of the total health sales in Tmall this year. (Source:

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