According to a recent survey conducted by CBNData and Alibaba’s health arm on the consumption trend of Tmall medical platform, health product of sports nutrition and those promote and protect digestive health account for the majority of the health consumption regarding market value.

Bird’s nest sells the best among all the nourishing food sold on Tmall platform. The elderly consumers living in cities and moms account for the majority of the health consumption group, though the age of the consumers are getting younger and younger, especially among the consumers who are born after 1995, who are major fans of sports nutrition products. (Source:yicai）

Comments are closed.