The market regulator of Hebei province released a work guidance to launch a special campaign to crack down illegal conducts in the health food market province-wide.

Key issues in the campaign to be targeted include the false advertisement, substandard labeling and information display and shelf life on the package.

According to the regulation, health food production companies should ensure food safety, correct labeling and no false claim during advertisement.

Vendors of health food should not display false advertisement online or offline as well as place alerts including “health food is not medicine” should be put in noticeable spots on the product’s package. (

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