Due to the widespread of coronavirus, the online sales value of fresh food increased dramatically during this period, and online sales via live-streaming become an important direction for a lot of vendors.
According to data from Taobao, live streaming will be major growth engine in 2020. In February, the number of newly added vendors reached 1 million, and the number of vendors using live streaming to sell was up by 719% from a month ago.
The top seller on Taobao’s live-streaming platform grossed a sales value of nearly 1 billion yuan, with nearly 60 million people watching at a peak time. (Source: baijiahao)