In recent years, thanks to the increasing awareness of health, more and more elderly consumers are buying health food. At the same time, the local health food market still bothered with quite a number of substandard products and illegal behavior.

The local market regulators of Yantai city, Shandong province, released advertisement to promote the scientific knowledge related to health food, and remind the local consumers that health food are not medicines, and they cannot replace medicines to cure diseases.

The campaign also highlights the illegal sales conducts including selling substandard products via seminars and marketing events, and promote these products via free samples. (

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