The online supermarket branch of JD.com recently signed strategic agreement with Nestlé in the company’s headquarter in Beijing. In the future, the two would team up in consumer operation, product customization, marketing and supply chain support.
Nestlé would launch products specifically for the consumers of JD’s online supermarket, and JD would provide sales and marketing data service, which would help to strengthen Nestlé’s marketing input and effects.
The two would also cooperate in logistics and delivery. (Source: baijiahao)