Recently, the pop-up store campaign nationwide launched by Herbalife, themed with “change, starting with milkshake”, has been wrapped up after visiting 25 cities in seven weeks.
The campaign is said to have covered over 50 million people and attracted 450,000 visits to the stores.
Herbalife said it aims to kick off a new branding experience for its consumers by this campaign. By adopting this way that cater to the young generation, the health brand aims to promote health conceptions to more young people and build a young image for the brand itself. (Source:zhixiaoren)