Recently, the local market regulator of Chongqing released the ten major cases of illegal advertisement. Cases include, a case involving L’oréal in a local department store, in which the brand was fined 200,000 yuan (28,500 USD).
L’oréal has withdrawn all relevant promotional materials, and the company responded by saying that it has launched internal investigation to make sure that this incident would not repeat itself in the future, and to enhance internal management towards this issue.
In fact, it has not been the first time that L’oréal has been fined for false advertisement in previous years for amounts ranging from 100,000 to 200,000 yuan. （Source：baijiahao）