
The famous Chinese Dairy brand Mengniu recently released its new health drink lineup “Zhenjian” without much media promotion.
The new lineup mainly consists of nutritional drink based on the company’s nutrition product development, and accompanies by health services including health monitoring and consultation.
The new product lineup can only be bought from the online shop of Wechat, and has yet been released in Tmall or JD.com.
In the future, Mengniu would also release a high-protein meal replacement powder. (Source: jiemian)