The American health product e-commerce platform iHerb recently announced that it would partner with the Chinese video platform Tiktok to promote its branding comprehensively. Tiktok is known in China as “Douyin”.
iHerb was founded in 1996 with presence in 182 countries. The company would hire professional operation team of Tiktok, and produce quality content on its company account of this platform.
The videos made would have product placement to help produce tailored images of this brand to attract more customers, and enhance its reputation among users towards iHerb.(Source：ifeng.com)