WeChat has been trying hard to sell ads lately, not very successfully. Although Tencent announced it would increase the number of ads sold on the platform, the advertising growth rate went down from 25% YOY to 16% from Q1 to Q2 2019.
The reasons for this drop? A challenging macro-economic context, but also the intense competition from Douyin, Toutiao, and other news Apps.
WeChat is however not planning to stand still. The platform announced several improvements to its advertising system over the last few weeks. (Source: WalkTheChat.com)