Recently, Alibaba announced that it would buy Netease’s Kaola platform by 2 bilion dollar. The general manager of Tmall’s import and export business would also serve as Kaola’s CEO.

Kaola’s brand would still operate independently. The merge of Tmall Global and Kaola would mean that in China’s cross-border e-commerce sphere, there would be only one company dominating the market.

In the first half of the year, Kaola topped the ranking regarding market shares of cross-border e-commerce platforms, while Tmall Global followed as second. Direct sales has been the core advantage of Kaola, which has sales branches to directly buy products in South Korea, Japan, Europe and America. (Source:

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