Tencent’s Wechat Pay signed an official strategic agreement with Nestlé in Shenzhen.

The two sides would make good use of Wechat’s ecosystem and Nestlé’s industry advantage to improve the brand’s marketing efficiency and the satisfaction of customers.

The two side would also strive to strengthen the connections between brands and customers based on the upgrading of shopping experiences, and better develop smart retail in each scenario of branding. (Source:sohu.com)

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