According to the local market regulators of Jinan，Shandong province, that the inspectors are to specifically crack down five kinds of illegal conducts concerning health food market.
First, the false advertisement and illegal promotions. Any false ads via free seminars, experts’ session, tourism agencies, and marketing campaigns that caters to elderly consumers should be highlighted in the inspections.
Secondly, any illegal promotion outside legal operation venues should be banned.
Thirdly, any counterfeits production should also be highlighted, including the illegal additives found in any health food or mismatch of the product’s label and its registered document.
Fourthly, any other conducts that harm the consumers’ due rights, especially in after sales.
Fifthly, any misconduct in online platform, including faking the sales record that might mislead the consumers in making purchase decisions.（Source：jiemian.com）