Recently, a number of fashion brands, including Zara and lululemon, and a number of food brands, including Wahaha, Zhou Heiya and White Rabbit are all tapping into the cosmetics market, rolling out products like lipsticks.

According to numbers from the National Statistics Bureau, the sales of cosmetics in June reached 26.5 billion yuan, up by 22.5% from a year ago, the growth rate of which ranking the top among all retail sales.

Experts say that the high growth rate has drawn a lot of companies from outside the beauty industry to tap into this market.

According to the number from a local consultancy firm, the market value of domestic cosmetics market would reach 444.6 billion yuan by 2022. (Source:

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