The Cross-Border E-Commerce Consumption Festival was recently kicked off in Beijing.

A dozen local cross-border e-commerce platforms partnered with Beijing regulators to enter the major shopping malls near residential complexes to improve the service quality of those areas in Beijing.

The activities include imported food and wine tastes, AR book fair, and sales of imported goods. Several platforms launched special campaign during the festival season both online and offline to promote among Beijing’s residents.

The regulators also sent out more than 4,000 booklets of cross-border e-commerce consumption guidance. (Source:

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