By-Health CEO Lin Zhicheng

According to Lin Zhicheng, CEO of By Health, the competition among the local leading health food companies would be more intense this year, and the growth rate of health food industry might slow down.

“this year, the industry is at a very crucial junction,” said Mr. Lin. “the crackdowns by the government would benefit the leading companies in the long term, but would also slow down the growth of the local health food market this year.”

Mr. Lin pointed out that the scandal of Quanjian has affected the industry negatively, but companies like By Health would help to restore the consumers’ confidence towards health food. (

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