According to a recent report released by Sutu Institution about the health issue of the generation of post 90s, about 21.9% of the total long-term consumers are the post 90s.

The most favored health products by the younger generation are gouqi, health herb tea, date and honey.

Products like Coenzyme Q10, who used to be favored by elderly people, are now also increasingly well-embraced by the younger generation.

According to another report regarding the national health, among all generation of consumers, the post90s’ self-assessment of health is the lowest among all.

The young consumers have become the group of people who are most concerned over their health issues. (Source:

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