May 14, 2109 Shanghai – HPA-China’s executive director Jeff Crowther will be presenting at U.S. Day during Natural Health and Nutrition Expo held May 13-15, 2019 in Shanghai at the National Exhibition and Conference Center. The event will located at the main stage Hall 5.2. and is hosted by the healthcare team from the U.S. Consulate in Shanghai.

The U.S. Department of Commerce supports a series of USA Day events during premium trade shows in China to 1) promote quality American products and services; and 2) leverage resources with trade show organizers for greater impact. The USA Day event includes educational, promotional and networking sessions.


10:00 – 10:20 U.S.-China Health Products Industry Trends
Speaker: Jeff Crowther, Executive Director, U.S.–China Health Products Association

10:20 – 10:40 China Market Entry Strategies & Channels Speaker: Virginia Han, Vice GM, Shanghai Pharma Import & Export Co., Ltd.

10:40 – 11:00 Dietary Supplements Industry Quality Control Standards
Speaker: Geoff Tsen, General Manager, U.S. Pharmacopeia – China

11:00 – 11:20 Break

PANEL: The Opportunities and Challenges for Dietary Supplements Cross-Border eCommerce

Veronica Liang
, Commercial Specialist, U.S. Consulate General Guangzhou

Jason Zhang
, Previous Managing Director for Garden of Life China
Hao Tong, Managing Director, eCommerce TOChina ,eCommerce TOChina
Jian Sun, Operations Director for Guangzhou Ruoyuchen Tech.Co.Ltd.

12:00 – 13:30 Lunch Break

Afternoon Agenda

13:30 – 16:30 U.S. Companies Joint Showcase

HEALTH AND NATURAL BEAUTY USA Performix Trace Minerals Research Live Wise Natural CoroMega
Nature Fit NatureMade

16:30 – 17:30 Happy Hour Networking

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