Officials with China’s State Administration of Market Regulation (SAMR) said recently that to better regulate the label of health food, to differentiate it from both general food and drugs, the state authority would research the label management of cigarettes this year. 

This would mean that at noticeable places of health food’s label, it would read warnings including “ health food cannot cure or prevent disease” and “ this product cannot replace medicines.” (Source: chinanews)

Since the above news was released, SAMR has put forth the new regulation for comment with an implementation date of January 1, 2020.

This is an attempt to educate the public, so they don’t mistake health food as drugs with specific disease treatment claims. There have been a variety of instances in China where consumers were lead to believe health products could cure or treat disease either by their own perceptions and/or illegal advertising / marketing practices. (Source: HPA-China)

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