Recently,Netease’s cross-border e-commerce platform Kaola announced that it inked strategic partnership with L’il Critters and Vitafusion, the gummy vitamins brands.

The partnership would see more imports of natural and quality products to be sold on Kaola’s platform.

There will also be pop-up stores named L’il Critters and Vitafusion’s nutritious candy house to be launched with Kaola. This move aims to connect consumers better both online and offline.

Oliver Xuan, the China general manager of L’il Critters and Vitafusion, said at the event that as Kaola highlights the quality of products and consumers experience, and boasts a loyal following in China, making it a good partner for L’il Critters and Vitafusion.

L’il Critters and Vitafusion are among the first batch of brands that Kaola inked partnership with in 2019.(

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