Recently a health food consumption report is released by Beijing’s Health Weekly, which shows that pharmacy store is the major channel for local consumers to buy health food.
The survey shows that 89% of the consumers would get to know information relevant to health food online or from TV. 23% said they would choose health food mainly based on product’s effects. The product’s brand or the product’s quality come in second and third with 22% and 18%.
The online stores provide more variety for consumers. However, 30% of the surveyed said they would buy health food from pharmacy stores, and 29% said they would buy online. (Source: baijiahao.baidu.com)