13 central government agencies, led by MIIT and the State Administration of Market Regulation (SAMR), released a work plan to crack down on companies who promote their health food via phone calls to indicate that their product can prevent or cure diseases.

Since July, the national market regulator have launched a one-and-half-year long crack down over illegal calls. The regulators allow no vendor to hire expert, doctors or consumers to claim that their products can cure or prevent disease.

Functions that are not included in the product’s label should not be promoted at any form of market campaigns, says the work plan. (Source: zx.cjn)

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