According to a recent report released by Tmall, which regards the consumption trends during winter, about 12 million people searched the word of ski.
Consumers age between 18 to 24 years old have become the major consumption force of winter sports. Price of relevant winter products have been up by 27% from a year ago. sales of sports nutrition supplement, seafood and winter-friendly cosmetics are up by 42%, 1060% and 68% respectively. (source：199it.com)