The State Administration of Market Regulation (SAMR) released a notice saying that products including drugs, medical equipment, health food and special-use food should not promote their products by hiring celebrities or professionals as spokesman.

SAMR requires advertisements must introduce product information to the public in a true, scientific and accurate manner, and its manifestation and publicity effect must not be misleading to the public.

Advertisements shall not contain any assertions or guarantees indicating efficacy and safety, and may not use advertisement spokespersons to make recommendations and may not publish advertisements disguised in the form of introduction of health and health knowledge.

SAMR requires that the provincial (autonomous regions, municipalities) market supervision departments should strictly examine the advertising content in accordance with the law, strictly control the advertising access, and review and approve the advertisements to be publicized to the public in time to facilitate public inquiry and acceptance.

SAMR will organize a spot check on advertisements that have been examined and approved, and promptly notify the relevant areas to deal with the problems found. If there is any dispute, it will be reviewed according to procedures.

The notice also requires that the provincial (autonomous regions, municipalities) market supervision departments should further strengthen advertising supervision and law enforcement, and unaudited the release of daily supervision, advertising spot check monitoring, complaint reporting, media exposure, etc. According to the content of the review, the publication or publication of false and illegal advertisements shall be strictly investigated according to law. (Source: sanqin.com)

Comments are closed.