A seminar held by the officials in Beijing showed the key consumer data in areas including e-commerce. Games health food and housing. According to the recent data, in the past year the regulators nationwide have received about 950 complaint cases regarding health food from consumers, which valued at 1.78 million yuan.
The major causes of the complaints in the health food field involve ads, after-sales services and quality issues, which account for over 79% of all the cases.
Most purchases of health food via Wechat involve diet products. Most purchases of health food offline from stores or meetings are for elderly consumers. （Source：baijiahao.baidu.com）