Amway recently upgraded its direct-sales strategy by partnering with local e-commerce platforms like JD.com, and launched its “Amway we-go” account on Wechat.
The partners with local online companies would help the company to improve the logistics and after-sales of its services.
The company’s marketing team has launched different online communities regarding body beauty, food and cosmetics to provide specific solution plans for different lifestyles.
The new service on Wechat would rely on Moments, the information sharing platform to help opinion leaders to start up their own business on Amway’s platform. (Source: sohu.com)