The health brand Wyeth Nutrition recently announced in Shanghai that its maternity product brand BabyNes will partner with the Chinese online platform babytree.com to c-launch a project called w+club.
This project aims to help mothers to conduct health management and gain customized nutrition solutions via smart technologies, and to build a platform to protect baby’s first 1000 days on this platform.
This project is the result of Nestlé’s incubator set up in China to accelerate innovation, after the company set up its first incubator in the US.
W-Club will also kick off offline forces, and partner with 5000 maternity stores and open customer centers, in which 9000 members will enjoy one on on services. (Source: lanjinger.com)