On November 9, 2018, at Guangzhou’s TaiKoo Hui Shopping Mall, the health food brand Swisse launched pop-up display area to promote the idea of new health and beauty.

At the event, the brand invited  its new spokesman, Zhu Zhengting, a fresh-faced male celebrity to greet consumers and fans at its virtual Swisseland.

Over 1.25 million web users “liked” the creation of Swisseland on social media. (Source: sohu.com)

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