On November 9, 2018, at Guangzhou’s TaiKoo Hui Shopping Mall, the health food brand Swisse launched pop-up display area to promote the idea of new health and beauty.
At the event, the brand invited its new spokesman, Zhu Zhengting, a fresh-faced male celebrity to greet consumers and fans at its virtual Swisseland.
Over 1.25 million web users “liked” the creation of Swisseland on social media. (Source: sohu.com)