The recent singles day sales in China saw an increase of demand for health food on Tmall’s platform.
The sports nutrition products saw a high rise in sales, with the sales of muscle technology products up by 40% from a year ago.
According to the data of health food TOP30 during Singles Day sales, the sales champion of sports nutrition is Muscletech, followed by My Protein, Gymmax and Nutrend. Five sports nutrition products made it to the TOP 30 and are all whey protein. (Source：shuzheng kangxun)