It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is maturing faster and this brings out some new highlights for this year:
- Alibaba’s campaigns are more focused on gamification & social sharing
- More complicated campaign/coupon rules
- Purchasing coupons instead of adding to cart
- WeChat is becoming another major channel for e-commerce purchase
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