It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is maturing faster and this brings out some new highlights for this year:

1. Alibaba’s campaigns are more focused on gamification & social sharing
2. More complicated campaign/coupon rules
3. Purchasing coupons instead of adding to cart
4. WeChat is becoming another major channel for e-commerce purchase

Click HERE to view the entire article at “WalkTheChat”.

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